The landscape of entertainment studios shifted dramatically with the rise of Silicon Valley’s influence. Production is no longer confined to the traditional "Big Five" studios in Los Angeles.
Amazon’s advantage is its parent company’s retail ecosystem—productions serve as "loss leaders" to drive Prime subscriptions and e-commerce sales. This financial flexibility allows them to take creative risks that traditional studios cannot.
The entertainment landscape is currently dominated by five "major" studios that hold a combined as of 2025, according to reports from Backstage and Wikipedia . Alongside these giants, a new wave of "brand-led" studios is emerging, where companies like Red Bull and Nike produce premium content to own their own narratives. The "Big Five" Major Studios (2025 Market Share) Studio (Conglomerate) Market Share Key Productions & Units Walt Disney Studios
: The Super Mario Bros. Movie sequels, the Fast & Furious saga, and the Jurassic World series.