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    1. The Rise of "Laycover" (Local YouTubers)

    5. Discussion

    4.1. Genre Hybridity: Sinetron Remixed

    • Qualitative Content Analysis: Coding 100 top-trending videos for themes (humor, horror, romance, religious advice).
    • Interviews: With 10-15 Indonesian content creators (from micro-influencers to YouTubers with 1M+ subscribers).
    • Discourse Analysis: Of user comments and reaction videos to gauge audience reception.

    Indonesian Entertainment Scene

    • Case Study Selection: Choose 3-4 viral video phenomena (e.g., Bocil (child) TikTok dances, Podcast Malam Minggu, Dangdut Koplo live streams).
    • Methods:

      The Rise of Indonesian Pop Culture

      • Atta Halilintar: A popular vlogger and comedian with over 10 million subscribers.
      • Audy D: A talented singer and YouTuber known for her music covers and vlogs.
      • Khanza M Fauzi: A gaming channel with a large following in Indonesia.

      6. Conclusion

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