Drip Client Hot ✓

The Heat of the Transaction: When the Client Has Drip

• Observer (level 1)
• Participant (level 3)
• Curator (level 5 – can create private lifestyle events)

• Previously requested pricing or a demo
• Had a sales call but didn’t close (“think it over”)
• Engaged with high-intent content (pricing page, case studies)
• Ghosted after a trial or proposal

UI

Risks and Warnings: The Cold Truth