Hayatabad , Peshawar, has evolved from a quiet residential suburb into a premier hub for modern media production and viral social content in Khyber Pakhtunkhwa. While the historic "Walled City" of Peshawar is famous for its ties to Bollywood legends like Raj Kapoor and Dilip Kumar, Hayatabad represents the contemporary face of the city’s filmography, characterized by sprawling parks, upscale sectors, and a thriving digital creator scene. Verified Filmography and Cinematic Ties
The Pashto film industry (Pollywood) has fully embraced Hayatabad. Rasha features a 15-minute musical sequence shot on during sunset. For local Pashto audiences, seeing their own modern suburb in a film was a landmark moment. The video has over 4 million views on Pashto film channels.