1.5 billion

Indian culture is characterized by "Unity in Diversity," where a multi-ethnic, multi-religious, and multilingual population of nearly people lives together. The lifestyle is a unique blend of ancient historical traditions and modern global influences. Core Values and Beliefs

3.2 Digital-First Consumption

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The Saree:

Perhaps the most versatile garment in the world, the saree is worn in dozens of regional styles, from the silk Kanjeevarams of Tamil Nadu to the breezy Chanderis of Madhya Pradesh.

You can now book a puja (ritual) online, have a priest perform it via YouTube Live, and receive prasad (holy offering) via Amazon delivery. This is a fascinating content pillar: The marriage of spirituality and SaaS.