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Content Strategy and Themes

Itsthatkiwigirl (commonly identified as Kiki DeGruy) is a New Zealand-based dairy farmer and prominent social media influencer. Her content primarily bridges the gap between rural agriculture and lifestyle entertainment, making her a leading figure in the "FarmTok" community.

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• Start with your "Kiwi" (your unique angle). What is the one thing about your life that no one else can replicate? That is your niche.
• Stop obsessing over the algorithm. She has famously said, “The algorithm changes every Tuesday. Your personality doesn’t.” Focus on making one person laugh or think, not on pleasing the AI.
• Treat your content like a portfolio. Every post is a job application for your next brand deal. Would a travel company hire you based on your last three posts?
• Protect your energy. She openly talks about taking weekends off social media. A burned-out creator creates bad content. A rested Kiwi girl creates viral moments.

The Future of itsthatkiwigirl

• Instagram: With over 1.5 million followers, Instagram is her primary platform. She posts a mix of lifestyle, beauty, and fashion content.
• YouTube: She has over 400,000 subscribers on YouTube, where she posts vlogs, hauls, and tutorials.
• TikTok: She is also active on TikTok, with over 200,000 followers, where she shares short, engaging videos.

Her digital presence is built on an authentic, "unfiltered" look at modern farming. Start with your "Kiwi" (your unique angle)

Controversy:

Her blending of farming with adult content has drawn some criticism from the broader New Zealand agricultural community regarding the "sexualization" of the workplace. 💰 Career and Monetization The Future of itsthatkiwigirl