Here are detailed features related to an "itvx adblocker" (assumes an adblocker targeting ITVX streaming site/app):
What makes the ITVX situation particularly interesting is the technical cat-and-mouse game. Unlike the clunky old ITV Hub, ITVX is a modern beast. It uses server-side ad insertion (SSAI). In plain English, this means the ad is baked directly into the video stream before it even reaches your device. itvx adblocker