Key Activities

In the Business Model Canvas (BMC), represent the most critical actions a company must take to operate successfully and deliver its unique value proposition. These actions are what transform your key resources into products or services that generate revenue. Core Categories of Key Activities Most key activities fall into three primary categories:

Key Activities are the most important actions a company must take to operate successfully. They are the engine of the business model. Unlike routine administrative tasks, Key Activities are directly linked to the creation of the Value Proposition, the reaching of markets, and the maintenance of customer relationships. This report outlines the definition of Key Activities, categorizes them into three primary types, and offers a framework for mapping them to other business model components.

Core Categories of Key Activities

Key activities represent the most critical actions a company must perform to operate successfully and fulfill its value proposition . They are the "verbs" of your business—the bridge between your idea and a functional plan that generates revenue.