In Japanese entertainment and media, the portrayal of girls ( ninas japonesas
The image of the Japanese schoolgirl has become a global export. The "J-Pop" idol format has been replicated in South Korea (K-Pop) and is now influencing Western industries (such as K-pop groups like NewJeans).
Japanese girl culture, often centered around the aesthetic of "kawaii" (cute)
: This aesthetic was quickly adopted by companies like Sanrio for characters like Hello Kitty , transforming a youth subculture into a multi-billion dollar global industry.