. Her career transition garnered significant attention because she previously served as a police officer
Relying solely on Instagram reels is a gamble. By shifting her core audience to OnlyFans, Hutchison insulates her career from de-platforming or shadowbanning. If TikTok bans her account, she doesn't lose her rent money—she simply loses a marketing channel. Her primary asset (the subscriber list) remains under her control.
Jade Hutchinson | School of Regulation and Global Governance
Her early strategy focused on the core pillars of social media growth: