Reading Answers __full__ — Persuasion And Smell Ielts

IELTS Reading: Persuasion and Smell

The Proustian Phenomenon:

Named after Marcel Proust, this refers to a smell triggering a flood of vivid, long-forgotten childhood memories.

Question Type 3: Sentence Completion (No more than TWO words)

Research has shown that certain scents can have a profound impact on our emotions. For instance, the smell of lavender has been shown to reduce stress and anxiety, while the smell of citrus can increase alertness and energy. By using these scents in their products, businesses can create a desired emotional response in their customers. persuasion and smell ielts reading answers

Brain Connection

: Smell bypasses the thalamus to directly affect the emotional and memory centers (amygdala/hippocampus). Who led the research team behind the study