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In 2023, searching for content reflected a massive surge in demand for regional Indian "adult-lite" and erotic drama web series. The platform saw its revenue nearly double to ₹93.1 crore during the fiscal year ending March 2023. This growth was driven by its "Ullu Originals" strategy, which tapped into a market gap for bold storytelling following various bans on pornography in India. Most Searched Web Series on Ullu (2023)

: A 2023 mini-series centered on a key-maker with a dark side, which gained traction for its suspenseful narrative. Chachi No. 1 searching for ullu 2023 in

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: Starring Aayushi Jaiswal, this 2023 release followed a romantic drama involving a married woman and was frequently listed among the "best of" the year. Mohan Chabhiwala In 2023, searching for content reflected a massive