Voorlichting is a Dutch term that broadly translates to “information,” “guidance,” or “public education.” In a Belgian (Flemish) media context, it most famously refers to sex education and public health information campaigns , often produced by the Sensoa organization or government agencies. The year 1991 was a pivotal moment for this genre in Flanders, marked by a famous (and controversial) television special.
In 1991, Belgium's media landscape included a mix of public service broadcasting (like the BRT, now known as VRT, for Flemish audiences and RTBF for French-speaking audiences) and private networks. These broadcasters produced and aired content that catered to the diverse population of Belgium, including educational content like voorlichting. Note on terminology: Voorlichting is a Dutch term
The Law of 21 March 1991 reformed public companies, including telecommunications and broadcasting, setting up management contracts that defined their public service obligations. End of Monopoly: The Media Law of 1991
Combining these suggests an attempt to frame an educational sex education film from 1991 in Belgium as pornographic content. I don’t create content that: Bibliothèque royale de Belgique (KBR) : The Royal
Today, looking back at “Alles Kan” or “Gezond & Wel,” the production values seem ancient. The host’s sweaters are enormous. The VHS tracking is wobbly. But the philosophy remains radical: that teenagers are not stupid, that embarrassment kills, and that a cartoon sperm racing an egg is not pornography—it’s public health.
The Media Law of 1991 officially ended the long-standing monopoly of the Compagnie Luxembourgeoise de Télédiffusion ( CLT ).
: Information campaigns regarding the HIV/AIDS epidemic were at their peak in Belgian media. Drug Awareness : Early iterations of what would become the