Personal Development videos consistently outperform others in watch‑time, suggesting a high‑intent audience that values depth.
Lifestyle videos generate the highest click‑through on affiliate links, indicating strong purchase intent.
Creative Tutorials have the highest comment‑to‑view ratio (≈ 5 %)—viewers frequently ask follow‑up questions, revealing an opportunity for “part‑2” series or live‑Q&A sessions.