Vidio Bokeb India 2021 -

Overview

Byju’s

| Platform | 2021 Video‑Book Offering | Monetisation Model | |----------|--------------------------|--------------------| | | “Learning videos” aligned with NCERT textbooks; each chapter is a 5‑10‑minute video book. | Subscription (₹ 2,999 / yr) + in‑app purchases | | Unacademy | “Story‑based” courses where concepts are taught through animated short stories. | Freemium (free live sessions; premium video library) | | Vedantu | “Live‑class video‑books” – recorded live sessions packaged as reusable content. | Pay‑per‑course + monthly membership | | Toppr | “Concept videos” presented as comic‑style visual narratives. | Subscription (₹ 999 / month) |

  1. Content creation and distribution: The need for more high-quality, engaging content that caters to diverse Indian audiences.
  2. Monetization: The challenge of finding effective monetization strategies for video content creators.
  3. Regulatory frameworks: The need for clearer regulatory frameworks to govern the video industry in India.

5.3 AI & Personalisation

2.2 Segmentation

Streaming OTT (SVOD/AVOD)

| Segment | Definition | 2021 Share of Video‑Content Market | Notable Players | |---------|------------|-----------------------------------|-----------------| | | Subscription‑based or ad‑supported video platforms (movies, series, originals). | 68 % | Netflix, Amazon Prime Video, Disney+ Hotstar, SonyLIV, Voot | | Educational Video‑Books (E‑Books + Video) | Structured video lessons that replace/augment printed textbooks, often bundled with assessments. | 14 % | Byju’s, Unacademy, Toppr, Vedantu, K12 | | Short‑Form Social Video | 15 sec‑10 min clips that serve as bite‑size “stories” or “visual books”. | 12 % | YouTube Shorts, Instagram Reels, TikTok (now “Moj”), ShareChat | | Regional‑Language Video‑Books | Narrative series or documentaries produced in Hindi, Tamil, Telugu, Bengali, etc., targeting local audiences. | 6 % | Hoichoi, Sun NXT, Aha, MX Player Regional Hubs | vidio bokeb india 2021

| Metric (2021) | Figure | Source | |---------------|--------|--------| | Total number of e‑book titles in India | ~ 5 million | Ministry of Information & Broadcasting | | Video‑book titles (estimated) | ~ 12 % of e‑books ≈ 600 k | KPMG “Education & Skills Outlook 2021” | | Active video‑book platforms | 12‑15 (including large ed‑techs) | Crunchbase, Tracxn | | Mobile internet users (sub‑6 GHz) | 750 million | TRAI “Quarterly Telecom Report Q4‑2021” | | Average monthly data consumption per user | 7.3 GB | IAMAI “Digital India 2021” | | Average price per video‑book (subscription model) | $2‑$5 per month (bundled) | Byju’s, Unacademy pricing sheets | Overview Byju’s | Platform | 2021 Video‑Book Offering