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Imli

The web series is an original drama produced by Ullu that follows the journey of a young, ambitious woman navigating the challenges of a big city. The series consists of 6 episodes and was originally released in January 2023. Plot Overview

Metro Millennials

| Segment | Age | Platform Preference | Content Preference | |---------|-----|--------------------|--------------------| | | 25–35 | Instagram, YouTube, LinkedIn | Fusion fashion, quick recipes, mental health + spirituality | | Tier-2/3 Youth | 18–28 | YouTube Shorts, Moj, ShareChat | Local festival prep, career + culture, tech + tradition | | NRIs (Diaspora) | 30–55 | Facebook, YouTube, Podcasts | Heritage deep-dives, language learning, holiday planning | | Seniors (Traditional) | 55+ | TV, WhatsApp, YouTube (linked via family) | Bhajans, religious discourses, old recipes |

References

Content and Platform

Here is a look at the rhythms of Indian culture and lifestyle that you won’t find in a guidebook.