Based on a review of available information, the website you mentioned is associated with specifically targeting the Malayalam-speaking ("Mallu") community. Summary of the Site
Malayalam cinema, often called "Mollywood," serves as a vital cultural mirror for the south Indian state of Kerala, deeply influenced by its high literacy rates and rich literary traditions Www Mallu Six Coml
For decades, tourism ads sold Kerala as a sleepy, tropical paradise—a land of chayakkada s (tea shops) and serene backwaters. But Malayalam cinema has always refused to wear those rose-tinted glasses. The Mirror of Kerala Culture: Malayalam Cinema adult