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Matt Shumer's viral February 2026 X essay, "Something Big is Happening," argues that rapid AI advancement is initiating a radical, unprepared-for societal shift. The piece, which garnered over 85 million views and was partly co-written by AI, urges immediate, curious engagement with the technology to adapt to the coming changes. Read the original post at X . Matt Shumer (@mattshumer_) on X
You can still share your favorite clips. The "viral link" crisis was nothing more than a well-timed joke that caught the internet off guard.
She opened the link and saw a short video: a frantic clip of a collapsed bridge with people trapped. The comments exploded—some called for immediate rescue, others demanded verification, and a few posted sensational claims blaming local officials. The nonprofit’s mission was to coordinate neighborhood first-aid supplies and debunk dangerous misinformation. Maya knew a viral clip could spark panic and misdirect help.
While the specific "missing link" claim was a prank, X continues to issue warnings for actual viral links that may be harmful:
In the hyper-accelerated landscape of modern social media, few phenomena are as potent as the viral link. On X, a platform defined by brevity and real-time interaction, a single URL serves as a gateway between a self-contained post and the vast expanse of the internet. When a link "goes viral," it transcends its status as simple data, becoming a shared cultural artifact that shapes public discourse, drives economic markets, and redefines the boundaries of digital community. The Mechanics of Virality on X